We Introduce International Brands to the African Continent

EMC Africa is a full service franchise agency helping international brand owners and investors across the African continent.

About Us

EMC Africa Limited is a well-recognized and highly respected international franchise and licensing consultancy offering comprehensive business development and full-service advisory and brokerage services to both international brands and local investors.

Focusing exclusively on the African continent, EMC Africa specialises in fashion, footwear and accessories brands, quick-service and fast-casual restaurant brands, and leading hospitality brands.


International Brands

EMC Africa partners with international brands looking to expand into Africa. From tapping into our extensive network to find the right franchisee partner and advising on the local market and competitive landscape to consulting through deal negotiations and developing an expansion strategy for growth, EMC Africa ensures international brands are successful in the short and long term. We do this by assisting in


As part of EMC Africa’s franchise discovery programme (FDP), we research and identify brands looking to expand in Africa. Based on longstanding relationships, experience, and direct access to decision-makers, we then present investors with possible brands.

Once the investor has selected a brand, we facilitate a formal introduction and assist in securing master franchise rights for selected territories, while advising on commercial terms and development schedules. With the investor principal and their legal and commercial representatives we


Anthony J Cohen

Founder, owner and director, Anthony J Cohen, formed EMC Africa after he identified a gap in the African market for international brands due to the number of new shopping malls being developed and the rising middle-class population across the continent.

Anthony has a degree in Business and Marketing from Leeds Business School and experience in working with retail-led property developers in London. EMC Africa is now active in 15 African countries and with a team of professionals based at the London head office and several consultants across the continent

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